Work
Products, research, and the visual pieces I build to make invisible problems visible.
Projects
Beyond The Alignment
Linguistic Debt analysis — measuring the semantic gap between business intent and engineering execution. US Patent 12,106,240 B2.
Active
Product Operating Models
Where semantic drift compounds — how meaning is lost at every handoff from customer insight to shipped feature.
Research
Graphic Narratives & Interactive Pieces
Lazy AI: People Have Codes
Your customers aren't personas. They're characters with codes — forged by experience, invisible from the outside, and governing every decision they make about your product.
Graphic Narrative
The Unreliable Narrator
A scroll-based narrative experience demonstrating how engineering artifacts act as unreliable narrators — producing confidence without shared reality.
Graphic Narrative
The Unscouted Variable
What sports analytics revolutions reveal about the metric nobody's tracking in software engineering.
Interactive
The Map Is Not the Territory
An interactive scrollytelling guide to how modern applications and platforms come together.
Interactive
Ontology Exploration
Interactive D3.js ontology visualization of the n8n workflow automation platform.
Interactive